Website maintenance,
tools and Knowledge
for Growth
Icon Sherpa
The Icon Sherpa is your digital partner, closely collaborating to build and maintain an incredible online experience for your users. We combine technical expertise with strategic planning to achieve the loftiest of your business goals. Every journey begins with your websites performance then adapts for stability and growth.
Your Website Is Critical To Your Business
You have a website that is crucial to your business. It generates leads, customers and revenue (or at least it should). It’s a channel through which customers, suppliers, potential new staff and partners will find you and engage with you. It is fundamental to the success of your business and you want peace of mind that it will be up and available for your audience 24/7 without interruption.
All Software Is Vulnerable
Software needs updating. All software. Including the software that powers your website. Your competitors are waking up (or maybe leading the way) and innovating with new websites and online strategies. The world is getting smaller as more of us connect to the web and that means that it is only going to get harder to keep up, let alone stay ahead of the pack. More and more websites are getting hacked and attacked, including the big players like Twitter and Facebook as well as millions of small businesses everyday. It’s the nature of the world we live in and unfortunately websites are an easy target.
Can you Do It Yourself?
Keeping your website up to date, backed up and secure can be time consuming and a little tedious. It takes you away from what you should be doing, which is building relationships with your customers, staff and partners. The technology continues to evolve and there is no way you can keep abreast of all the trends and developments. If you would like to know what is involved read our article ‘Can you pass the website maintenance checklist‘.
Is there Generic Help?
Yes there are plenty of options for you to keep your website managed and up to date by the same company that hosts it. They do it for thousands of customers every day. That means they are experienced. It also means they might not be paying attention to the finer details of your particular website and business needs.
Our Help
If you’re reading this page, then we know your website intimately because we built it or have at least worked on it. We know every line of code and all of the variables and combinations of things that hang together to make it work. We also know the software your website is built on very well. We’ve been using it for over 5 years and all of our websites (including this one) are built on the same software. So we are in the best position to keep your website up and running and open for business and we can do that with one of our Website Care Plans.
What Do We Offer?
Peace of Mind. Your website is always on and never sleeps. Little things and big things are changing all the time which we monitor and respond to as quickly as possible. We’ll do all the nitty gritty things you don’t want to so you can just enjoy being a superhero to your audience.
We will perform an unlimited number of small tasks on your website throughout the month to make sure every piece of content and code is perfect.
The Benefits
Working with us means you don’t need to spend your valuable time making sure your website is running at it’s best and will continue to drive attention and customers into your business at a fraction of the time and cost it would take to do it yourself.
We Are Busy
As we all move more and more into the digital world we now find ourselves like Doctors in the 70’s and Accountants in the 80’s. Good web developers are flat out these days and it doesn’t look like that’s going to change in a hurry.
Notes
All Sessions are conducted by telephone or Skype
*Unlimited small tasks include any task that takes us less than 30 minutes to complete and typically covers things like adding a testimonials section or a staff profile section to your website. These tasks do not cover advanced features such as a complete online shop or membership section.
There is no contract for any of these plans and you are free to cancel at any time. These plans are offered on a subscription basis and do need to be paid monthly in advance.
Monthly Website Maintenance & Reporting (included)
Dedicated support for your WordPress website which includes software updates, security and performance scans, and website upkeep detailed in a monthly email report.
Website Backups / Update WordPress / Update Plugins / Security Scans / Performance Scans / Clean up Spam and Revisions / Optimize Database
Training & Consulting
Webinars: We hold webinars every 3 months to explore hot button topics related to your business like content planning, website security, search engine optimization or online reputation.
Monthly Newsletter: Our monthly newsletter includes targeted articles specific to what our clients would find informative.
Content Management and Development
Your authority and business grows with content. Finding your audience and delivering quality content to help them grow is crucial to your success.
Our packages combine to make sure your website is not only secure and performing at its best but also producing content to delight, engage and attract your audience.
Social Media Management Package (+$250)
For those that need assistance populating their blog and social media, we offer a monthly add-on package exclusively for our clients.
From the content you send us, we will curate 1 blog post, and 2 weekly posts for Facebook, Google+, Twitter and Linked In. We will pair these updates with the necessary stock images. You will also receive a social media dashboard and monthly report to monitor engagement.
Getting Started
Website Care and Support in just a few simple steps. Pick the plan that best suits you.
Care Plan
$145 per month
- All Software Updated
- Weekly Backups
- Detailed Monthly Report
Basecamp
$497 per month
- All Software Updated
- Weekly Backups
- Detailed Monthly Report
- Weekly Content Management Assistance Session
Ascent
$897 per month
- All Software Updates
- Daily & Weekly Backups
- Detailed Monthly Report
- Unlimited Content Management Assistance
Summit
$1697 per month
- All Software Updates
- Daily & Weekly Backups
- Detailed Monthly Report
- Unlimited Content Management Assistance
- Monthly Strategy Coaching Session via Skype
Frequently Asked Questions
The monthly time is there for you every month to reserve your place in our queue and our resources, therefore it does not rollover for Basecamp and Ascent plans. You can take comfort in the fact that what you will request within that 30/60 minutes of time (depending on your plan) will be addressed by our team with immediate attention.
Our Summit plans allow for the 2 hour time to rollover up to one year from their signup date, when it will reset.
The whole purpose of our client plans is preventative care, so we hope to prevent anything from happening. However, in the case your website gets rolled into the ER, we will be there right by it’s side communicating with the web hosting on your behalf. We cannot promise your website will not be hacked but can promise we will do everything in our power to prevent it, as well as assist in the restoration and cleanup of the website with one of our backups.
Glad you asked! Content update requests and small design improvements are the most common requests, however anything that can fit into your monthly support time is free game. We just ask you to be aware that requests for new features to your website will likely result in a formal quote as those commonly go over the monthly dedicated time.
Email is our best form of communication since it yields the fastest response. However, we know brainstorming works best on the phone or on a video call. These consulting calls are reserved for our Web Maintain and Web Master clients. They help focus a trajectory of the website for growth and improvements. Many times clients use this time to online screen-share small updates or training.
You know your business and customer base best. Therefore we rely on you to send us a variety of content for us to extract from. The content that you send us can be a link, latest news for your company, an article you found interesting, a YouTube video, or another blog post from other sites you want us to monitor. Once we pull out the posts, we will request your approval and schedule them out for the next 30 days.
(we will take care of providing stock images and SEO meta information)
If you have a task that requires more than your dedicated monthly time, we will submit a quote for you to approve separately from your plan However, many times we will evaluate requests that exceed your time on a case by case basis, and with approval, work past the time and bill for time exceeded at our current support rate of $125/hr.
Absolutely. We are all about a relationship with you and your website, so we would hate to see you go but we know financial needs weigh on many decisions and don’t want to lock anyone in. If you are a website customer and run any premium plugins we manage you will be required to purchase your own license(s). Request a cancellation via email to info@iconinnovations.com.au, and we will immediately stop the next payment.
Although these plans are for sites we build or re-design, we welcome clients who are looking for a long term relationship with a dedicated webmaster.
We first like to do a Website Evaluation to become familiar with the website, how it was built and any potential issues that can arise. With the evaluation we will perform all the “Website Updates and Monitoring” tasks and make a full backup. Most importantly we will make a list of issues to fix and suggestions for improvement needed in order to proceed with the website on a monthly plan. Based on your type of website, this Website Evaluation is a fixed 4-hour fee.