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When a nod is as good as a wink.

Have you ever watched a really good speaker in action? A good preacher perhaps. An outstanding teacher. An engaging politician – if such an animal exists. A silver-tongued salesman demonstrating a new gadget in a supermarket. Whoever.

Then you will have noticed an audience reaction – and you are part of that audience – that is common to all of them. It’s a kind of unconscious agreeing. It could be a nod. Imperceptible possibly. But a sign nevertheless. It could be a smile which signals your agreement to what the speaker is saying. It may even be a question where even if the answer is negative it remains a nod. Message received and understood.

We call it The Nod Factor.

Added to all your communications, The Nod Factor can help you grow your business in a way you never dreamed possible.

The formula is very simple. The more Nods you can engineer through what you are saying, the more likely you are to achieve whatever it is you have set out to do.

In other words, the more subconscious agreement you can get from your audience, the more likely your communication is to succeed.


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