Icon Innovations

Bringing Ideas To Life,



Complete development to position your brand’s look and feel for maximum impact.


Taking brand recognition and lead generation to the next level in whatever medium is required.


Strategic thinking and design to achieve business goals. All medium, mobile optimised and built to last.


Memberships, Forums and Online shopping built on proven platforms that are extensible & easy to use.
Happy customers.
  • I needed a marketing website to promote and sell professional online courses for teachers. The courses had already been running for years under another organisation’s banner but I wanted to start marketing my own product OS.

    I worked with Pete from Icon Innovations. Pete took me from knowing nothing about WordPress, nor principles behind a content based marketing website, nor the process of creating content, nor SEO and schooled me at my own pace in all those things and more. He built the basic site and then trickle fed me the ‘How to’s’ of Word Press so that I could drive the beast myself.

    Now I have a fully fledged marketing site for my business Learn Implement Share from which courses can be purchased, have a system to crank out regular articles, and can perform almost any WP task/edit I want at any time. Very empowering.

    I absolutely recommend Icon Innovations. There’s no spin and no rhetoric but lots of integrity and professionalism. The process is real, feet-on-the-ground, this-is-what-you-need-to-do stuff. Thank you so much Icon Innovations. I’m in a very, very different place to what I was a year ago.

  • My Sky Blue Dermatology website was outdated and I had been frustrated by attempts to improve the design with several other web designers.

    Peter listened to my ideas and produced a beautiful and contemporary website. The image presented by the website was something I felt proud to associate with the Dermatology practice.

    I have a great website and brand. Peter encourages me to contribute information to the site to keep it relevant and informative. We have a great working relationship. I would definitely recommend Peter for all the reasons mentioned above.

  • We have been working with Peter Wennersten and Peter Keeble of Icon Innovations for the last three years. In that time they have developed concepts and ideas to market and promote St Spyridon College, and created for us a distinctive “public” identity through words, images and design.

    In the lead-up to commencing work on design, they spent considerable time in researching our College, finding out what “outsiders” had to say about us, and indeed what, if anything, they knew about us.

    They gave us invaluable insights into what we needed to do to “lift the veil” from our school, which they described as a hidden treasure. They assisted us greatly in adopting an annual planned and coherent schedule of marketing and promotional activities.

    Their sensitivity to our budget helped us to make cost effective choices. They also supported us with parent surveys and in the presentation of the outcomes of surveys to parents.

    Peter and Peter have been invaluable to us as consultants in the review and renewal of our marketing and promotions schedule, always encouraging us to try new ways to take our College forward in this important area.

    By carefully listening to us, they have been able to encapsulate those things we most value about our College and community in everything they create for us.

    All relevant materials-advertising, website, outdoor posters, publications and templating of school documents, now have a look and feel that assists in building the St Spyridon College brand.

    We look forward to continuing our work with Icon Innovations in the future, as their professionalism and integrity is only matched by their warmth and capacity to work with varying personalities and competing demands with patience and good humour.

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