Drummoyne Dermatology

Seeking a strong local presence

Serving Customers with stronger content

The Challenge

Drummoyne Dermatology is a growing local innovative practice which includes six modern, fully equipped consulting and procedural rooms, two phototherapy units, dedicated sterilising room and a team of trained dermatology registered nurses in addition to their own Dermatologists. The dermatologists are held in high regard and are frequently referred patients from other dermatologists and specialists for a second opinion. Drummoyne Dermatology strives for excellence and innovation. They are proud to be providing world class specialist care for patients with skin cancer and other skin diseases.

Karen Stapleton owns and runs this practice and called me in to sort out the branding and communication including a new mobile friendly website to gain better local search results and serve her patients with higher quality content.

The Solution

To this end I collaborated closely with Karen through several branding and web design options. Delivering the final result for this specialist practice took roughly 90 days and has been growing a steady following while holding top local positions in search. Drummoyne Dermatology customers can draw on ongoing content to support their treatments and ongoing understanding of skin care and skin conditions.

As well as ongoing support there are plans for additional new features to help educate and support Karens customers.

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Branding

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Website Design

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Marketing Strategy

  • Mobile Traffic 57%
  • Website Traffic Increase 45%
  • Direct Traffic 80%

A Healthy Local Presence

It is a pleasure to work with Karen and her ongoing plans for the practice and her patients. Her brand is now clearly defined and well represented through the content and delivery through her new mobile friendly website. Additionally, we hired a professional photographer to take a range of shots for the site and ongoing marketing materials.

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