The Social Video Forecast for 2016 [Infographic]
Some of the key findings are: 84% of professional marketers have produced or outsourced at least one video for brand marketing in the past 12 months , setting the trend for 55% of small-to medium-sized business owners (SMB owners) who published a video last year. 76.5% of the professional marketers and SMB owners that have used video marketing said it had a direct impact on their business, and more than 60% said they plan to increase investment in video next year.
- 76.5% of professional marketers and SMB owners that have used video marketing say it has had a direct impact on their business.
- Facebook was named the most impactful social channel by marketers and SMB owners alike. 44% plan to spend money to promote video content on Facebook in the next 12 months.
- 1 in 4 marketers and SMB owners feel behind the competition when it comes to video marketing.
- SMB owners and marketers view video marketing as a skill more desirable than email, design, or written marketing.
Check out the full infographic below and read the press release to learn more about the 2016 Social Video Forecast
Final thoughts on Video Marketing
The Social Video Forecast highlights the importance of video to marketers. It also provides some great detail on where the best results are to be found. There are many great services and tools like Animoto that make video far more accessible and easy to use for business owners. The key is to know your audience, where they consume video that drives action, not just consumption. For video marketing provide the right content, branding and messaging to open up this exciting medium for your business.
I would like to know what marketing video examples have inspired or encouraged you? Has video made a difference to the way you market? What difference is video marketing making to your business?
Passionate about family, friends and flying. Founder @iconinnovations building brand experiences for local business, small and large, to thrive in the social economy through Creative, Design, Digital, Marketing and Social.