Top News – What’s trending in Marketing

05/09/2019

Spotify is overhauling its app to promote its big bet on podcasts

adage.com

By Simon Dumenco - 34 min 43 sec ago By Ann-Christine Diaz - 1 hour 59 min ago By Simon Dumenco - 2 hours 56 min ago By Alexandra Jardine - 3 years 2 months ago By Alexandra Jardine - 3 years 4. Read more...

05/09/2019

How to Approach Content Creation for SEO [PODCAST]

searchenginejournal.com

Here's a three-step framework for creating a sustainable content strategy for search and how to analyze content Google favors.The post appeared first on Search Engine Journal..... Read more...

05/09/2019

Is your organization thinking about membership? Take some ideas (and maybe some money) from the Membership Puzzle Project

niemanlab.org

Styli Charalambous was trying to think through some lightbulb moments. As the publisher and CEO at the Daily Maverick, a ten-year-old investigative outlet in South Africa, he had done an innovation. Read more...

05/09/2019

Data Troubles: What If You're Trying, But You Still Don't Know Much About Your Customers

marketingprofs.com

Everyone in your company is working hard to understand how customers think. But what if all that effort and all the investments in customer platforms, your understanding of your customer is only. Read more...

05/10/2019

11 Ways to Increase User Engagement & Why It Matters for SEO

searchenginejournal.com

The Featured Snippet Optimization Tool from Internet Marketing Ninjas helps you optimize for Featured Snippets, Voice Search, "People Also Ask", "Searches Related To", and more. Your content. Read more...

05/10/2019

5 Relationship-Marketing Strategies for Small Businesses to Use to Increase ROI

entrepreneur.com

Relationship marketing marks the re-emergence of human friendliness in our sometimes-cold, digital world. As it turns out, robots are not the ones buying products and services from us it’s still. Read more...

05/10/2019

India’s most popular services are becoming super apps

techcrunch.com

Truecaller, an app that helps users screen strangers and robocallers, will soon allow users in India, its largest market, to borrow up to a few hundred dollars in the nation. The crediting option. Read more...

05/10/2019

Building a Social Media Engagement Strategy

socialmediatoday.com

How DO you get people to engage with you? Then, how do you KEEP them engaged? We'll tell you!.... Read more...

05/09/2019

5 Hyper-Efficient Ways Brands Can Engage Daily on Instagram In 5 Minutes (or Less)

entrepreneur.com

Instagram has rapidly grown into one of the most popular social media platforms in the world, especially among the younger demographics. In fact, survey data from Pew Research revealed that 72. Read more...

05/09/2019

How to 'Spring Clean' Your Website with Content Auditing

entrepreneur.com

Hooray! It’s that time of year! Birds are chirping, flowers are blooming, sunshine is streaming; and hordes of people are taking the opportunity to clear out their cluttered closets and drawers,. Read more...

05/10/2019

6 Immediate To-Do Items for Instagram Influencers

entrepreneur.com

Building and maintaining status as an Instagram influencer requires a lot of work. After all, your ability to achieve high engagement rates and find new followers depends on your ability to provide. Read more...

05/09/2019

Smarter And More Practical ‘Google AI’ Techs?

z6mag.com

At the Google I/O, a lot of interesting innovations are coming for Google’s artificial intelligence technology that’s supposed to make it a lot more smarter and more practical in day-to-day use.. Read more...

05/09/2019

Why Every Company Needs to Think Like an Entertainment Company

hbr.org

As time spent on traditional media is in decline and consumer attention is getting harder to win and keep, content needs to be more and more engaging. Media companies are not alone in seeing the. Read more...

05/09/2019

Taking a Systems Approach to Adopting AI

hbr.org

To scale the benefits of AI-innovations, companies need to stop thinking of AI tools and applications — such as natural language processing or computer vision — as standalone solutions.. Read more...

04/11/2019

5 Essential Questions to Guide Your B2B Influencer Marketing Strategy

toprankblog.com

Influencer marketing activates internal and industry experts with engaged networks to co-create content of mutual value and achieve measurable business goals.
The post appeared first on Online Marketing Blog - TopRank®..... Read more...

04/13/2019

Young Africa Looks to Crypto for Payment

cointelegraph.com

Lagos has an interest in crypto, but adoption is slow, with many only considering Bitcoin as an alternative means of receiving foreign payments. The youth in Lagos are turning to Bitcoin solutions as. Read more...

04/12/2019

Monthly Web Development Update 4/2019: Design Ethics And Clarity Over Style

smashingmagazine.com

“‘Ethics’ and Ethics” is more than a typical article. It’s a detailed essay exploring what the term ‘ethics’ really means, how its meaning changed in recent. Read more...

04/11/2019

Foxtel And DDB Build Epic Graveyard To Mourn The End Of Game Of Thrones

bandt.com.au

I love a well thought out, cleaver idea. This one was well executed and lots of fun to be around the fans recounting past adventures while firing up to watch the new season.
To commemorate the highly anticipated eighth and final season of Game of Thrones, DDB Sydney and Foxtel have built a 2000 square metre graveyard that pays tribute to the bloodshed and more than a. Read more...

04/12/2019

Content alone is not going to win the streaming war. Here’s why

marketingland.com

I am not a fan of searching through tons of content just to see or discover what you do like. then to test and see if you go on with the show. While the lines are becoming more defined as to which service offers what none are offering a reason why we should choose them. Could this be the difference apple is aiming at with apple+?
Netflix will announce its Q1 '19 earnings on Tuesday – when we’ll know for sure if its subscription price hike was a good business move in the short term. Meanwhile, Disney announced. Read more...

05/09/2019

Spotify is overhauling its app to promote its big bet on podcasts

adage.com

By Simon Dumenco - 34 min 43 sec ago By Ann-Christine Diaz - 1 hour 59 min ago By Simon Dumenco - 2 hours 56 min ago By Alexandra Jardine - 3 years 2 months ago By Alexandra Jardine - 3 years 4. Read more...

05/09/2019

How to Approach Content Creation for SEO [PODCAST]

searchenginejournal.com

Here's a three-step framework for creating a sustainable content strategy for search and how to analyze content Google favors.The post appeared first on Search Engine Journal..... Read more...

05/09/2019

Is your organization thinking about membership? Take some ideas (and maybe some money) from the Membership Puzzle Project

niemanlab.org

Styli Charalambous was trying to think through some lightbulb moments. As the publisher and CEO at the Daily Maverick, a ten-year-old investigative outlet in South Africa, he had done an innovation. Read more...

05/09/2019

Data Troubles: What If You're Trying, But You Still Don't Know Much About Your Customers

marketingprofs.com

Everyone in your company is working hard to understand how customers think. But what if all that effort and all the investments in customer platforms, your understanding of your customer is only. Read more...

05/10/2019

11 Ways to Increase User Engagement & Why It Matters for SEO

searchenginejournal.com

The Featured Snippet Optimization Tool from Internet Marketing Ninjas helps you optimize for Featured Snippets, Voice Search, "People Also Ask", "Searches Related To", and more. Your content. Read more...

05/10/2019

5 Relationship-Marketing Strategies for Small Businesses to Use to Increase ROI

entrepreneur.com

Relationship marketing marks the re-emergence of human friendliness in our sometimes-cold, digital world. As it turns out, robots are not the ones buying products and services from us it’s still. Read more...

05/10/2019

India’s most popular services are becoming super apps

techcrunch.com

Truecaller, an app that helps users screen strangers and robocallers, will soon allow users in India, its largest market, to borrow up to a few hundred dollars in the nation. The crediting option. Read more...

05/10/2019

Building a Social Media Engagement Strategy

socialmediatoday.com

How DO you get people to engage with you? Then, how do you KEEP them engaged? We'll tell you!.... Read more...

05/09/2019

5 Hyper-Efficient Ways Brands Can Engage Daily on Instagram In 5 Minutes (or Less)

entrepreneur.com

Instagram has rapidly grown into one of the most popular social media platforms in the world, especially among the younger demographics. In fact, survey data from Pew Research revealed that 72. Read more...

05/09/2019

How to 'Spring Clean' Your Website with Content Auditing

entrepreneur.com

Hooray! It’s that time of year! Birds are chirping, flowers are blooming, sunshine is streaming; and hordes of people are taking the opportunity to clear out their cluttered closets and drawers,. Read more...

05/10/2019

6 Immediate To-Do Items for Instagram Influencers

entrepreneur.com

Building and maintaining status as an Instagram influencer requires a lot of work. After all, your ability to achieve high engagement rates and find new followers depends on your ability to provide. Read more...

05/09/2019

Smarter And More Practical ‘Google AI’ Techs?

z6mag.com

At the Google I/O, a lot of interesting innovations are coming for Google’s artificial intelligence technology that’s supposed to make it a lot more smarter and more practical in day-to-day use.. Read more...

05/09/2019

Why Every Company Needs to Think Like an Entertainment Company

hbr.org

As time spent on traditional media is in decline and consumer attention is getting harder to win and keep, content needs to be more and more engaging. Media companies are not alone in seeing the. Read more...

05/09/2019

Taking a Systems Approach to Adopting AI

hbr.org

To scale the benefits of AI-innovations, companies need to stop thinking of AI tools and applications — such as natural language processing or computer vision — as standalone solutions.. Read more...

04/11/2019

5 Essential Questions to Guide Your B2B Influencer Marketing Strategy

toprankblog.com

Influencer marketing activates internal and industry experts with engaged networks to co-create content of mutual value and achieve measurable business goals.
The post appeared first on Online Marketing Blog - TopRank®..... Read more...

04/13/2019

Young Africa Looks to Crypto for Payment

cointelegraph.com

Lagos has an interest in crypto, but adoption is slow, with many only considering Bitcoin as an alternative means of receiving foreign payments. The youth in Lagos are turning to Bitcoin solutions as. Read more...

04/12/2019

Monthly Web Development Update 4/2019: Design Ethics And Clarity Over Style

smashingmagazine.com

“‘Ethics’ and Ethics” is more than a typical article. It’s a detailed essay exploring what the term ‘ethics’ really means, how its meaning changed in recent. Read more...

04/11/2019

Foxtel And DDB Build Epic Graveyard To Mourn The End Of Game Of Thrones

bandt.com.au

I love a well thought out, cleaver idea. This one was well executed and lots of fun to be around the fans recounting past adventures while firing up to watch the new season.
To commemorate the highly anticipated eighth and final season of Game of Thrones, DDB Sydney and Foxtel have built a 2000 square metre graveyard that pays tribute to the bloodshed and more than a. Read more...

04/12/2019

Content alone is not going to win the streaming war. Here’s why

marketingland.com

I am not a fan of searching through tons of content just to see or discover what you do like. then to test and see if you go on with the show. While the lines are becoming more defined as to which service offers what none are offering a reason why we should choose them. Could this be the difference apple is aiming at with apple+?
Netflix will announce its Q1 '19 earnings on Tuesday – when we’ll know for sure if its subscription price hike was a good business move in the short term. Meanwhile, Disney announced. Read more...

These are our Top News selections of the most shared and talked about marketing, podcasting, content marketing and business articles from around the web. Selecting the best top news in our markets enables us to more easily identify trends and needs in the market with wide ranging opportunities. Trends lead us to be where the puck is going rather than where it currently is.

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