Icon Innovations

Manage lists and Subscribers

List management can be a pain to handle manually so we’ll take care of it all for you – automatically. From handling bounces to unsubscribes, Mail-Cycle will make sure you don’t have to lift a finger to maintain your list.

Make spreadsheets a thing of the pastMail Cycle list detail

Mail-Cycle will handle every new signup, unsubscribe, bounce and even
spam complains – all without you seeing or worrying about any of it. You’ll be sure to keep your mailing list on the right side of the spam laws.

Every email you send will include an unsubscribe link (required by spam
laws) and a user preference center allows subscribers manage their own subscription. You’ll never see the ugly side of managing an email list again.

Customize The SignupMail Cycle customise the signup

Have different groups you want to send to? You’ll have the flexibility to create as many different lists as you need at no additional cost.

Even better, the entire signup and unsubscribe process can be customized to each list allowing you to set unique landing pages and welcome emails as users join.

Personalize every email you sendMail Cycle target groups subscribers

With custom data, you can easily capture anything and everything about your subscribers like age, address or gender. When you send emails, you can include any custom data you’ve collected in the email itself.

Want to get really specific when sending to your list? Build segments that allow you to send emails to certain people within your list. Want to send emails just to women living in Colorado? Not a problem! Want to send emails only to people that actually opened the last 3 emails? Simple!

Reporting and Analytics »


Signup Forms
Use our simple form builder to create signup forms you can easily add to your site.

Custom Fields
Store anything you like on subscribers and easily insert them into email content.

Send targeted campaigns to groups of subscribers based on your own criteria.

Export to Excel
Select the fields and export any list in your account straight to Excel.

Customize Everything
Change the look and feel of the entire signup and unsubscribe process.

Suppression lists
Never send to anyone who has unsubscribed, bounced or marked you as spam.

Confirmed Opt-in
Require subscribers to confirm their email address when signing up to your list.

RSS feed for list activity
Track new subscriber activity for any of your lists without needing to login.

Preference Centres
Let your recipients manage their own subscription preferences.

Flexible importing
No matter format your lists are in, we make it easy to import into your account.


Our simple, yet sophisticated email software means we can offer all the latest features to make your campaigns a success.

As with anything, you can make it as simple or comprehensive as you want. We like to keep things simple but if you are the kind of person who wants to know all the ins and outs, rest assured our email software can provide all the minute details if you need them.

Here’s what we have to offer:

Icon send mail cycle campaigns

Create & send great looking emails
  • Professionally designed templates
  • Simple to use – no technical knowledge required
  • Simple editor to upload your new content
  • Messages can be personalised
  • Forward to a Friend
  • Schedule messages to be sent at any time

Icon Mail Cycle Manage campaigns

Manage lists and subscribers
  • Pay as you go – only pay for what you use
  • Manage unlimited lists and segments
  • Add a sign-up form to your web site
  • Customise the subscribe process
  • Preference Centre
  • Custom fields
  • Segment your list
  • Export to Excel
  • Import your contacts from almost any file
  • Automatically remove duplicate email addresses


Icon email campaign results

Reporting and analytics
  • Great looking interactive charts
  • Google Analytics integration
  • Open and click tracking
  • Forward to a Friend reports
  • Unsubscribe reports
  • Export reports to Excel
  • See which emails bounce back and why
  • Spam complaint reports
  • Track conversions and Return on Investment
  • Compare multiple campaigns
  • Full activity for each subscriber
  • See which email programme subscribers are using

Icon email cycle support

  • Comprehensive online support
  • Built in and online support
  • Expert email design service
  • Free tips, resources and downloads