14 Time Tested Marketing Strategy Solutions
Do You Have A Marketing Plan Template?
A Marketing Plan Template is much like a Business Plan, and at one time or another if you run a business we all have had to write one, either formally or on the back of a scrap of paper! Spending a little time making your own Marketing Plan Template will help you become clear about your business and offering. Read more…
Your logo Your brand
If you had to choose a word, a phrase, or even a paragraph that described the very essence of your business, that you wished to project to your target audience; what would that be? And then how does this translate form your customers point of view or, what is their experience? Is your logo your brand?
While your logo may be the crown in the jewel, or the first touchpoint for your customer, so much more goes into what makes your logo your brand. Even with common sense design, website and marketing solutions should enlighten and inspire the senses, to truly reflect you and your business in a way that connects and delights your audience. Read more…
Know your corporate image
Your corporate image is the combination of the thoughts, feelings and perceptions that you and your tribe have about your business, your products and your services.
No matter what your promotional material may say about your business, your corporate image is the sum of all of the above, based on a person’s individual experience with your business. Customer service, your staff, advertising, marketing materials, delivery schedules and services provided by everyone in your company combines to create an overall corporate image. Read more…
What Makes Websites that work?
It seems that every business today has a web site. And your business probably does to, but ask yourself honestly, who is looking at your site? Do you even know? Do you have examples of websites that work?
It is one thing to have a website, and another thing to possess a site that is working for you. A website that sells your products, communicates your business strategy, creates new business leads, emanates your company image, and works hard for your business when you’re not even there. Imagine such a dedicated employee working 24 hours a day, 7 days a week! Read more…
14 Proven Internet Marketing Ideas For Success
Internet marketing or digital marketing is not just good web design. Put simply, it refers to making money from your website by either selling products on-line or gaining business exposure and leads for your services. Good website design works together with online marketing systems and techniques to deliver your specific outcomes.
Below are 14 helpful and proven internet marketing suggestions to make the most of your website. They will generate more hits, gather more analytics, gain valuable business leads and promote your business to a much larger audience. Read more…
Promote on a shoestring
Every small business’ dilemma is how to promote themselves on a small budget!
Small business may be defined as employing under 20 people, but in actual fact a large proportion of small businesses consist of only one to two operators. The reason why so many of these business ventures close down is due to a lack of cash flow. Now you may have the best business idea and the most innovative product or service, but if you can’t manage your cash flow, you will not succeed. Therefore the purpose of this article is to show you how to effectively promote your small business on a shoestring. Read more…
Are You Selling in Publications?
The medium, not so long ago, for selling in publications was the printed format. A company that has a product or service will usually have at least one brochure that acts as a sales tool to inform the public and encourages them to buy that particular service or product. Read more…
Do Ads Work For You?
Very few small and medium sized businesses have a system in place for tracking the success of their advertising, yet they have the least amount of money to waste on ineffective advertising. So, do ads Work?
The power of Direct Mail
Direct Mail is a marketing technique, a unique blend of advertising and sales. It can be a glossy brochure, a photocopied flier, or a sales letter attached to a sample product. Almost any medium can be used from digital to print. Whatever the promotional piece, Direct Mail is exactly that, a form of advertising material mailed directly to the potential customer with the intent to sell or promote a product or service.
Direct mail has many uses:
- Primarily to sell or promote a product or service.
- To gain exposure to a larger market and be used to test or trial new markets.
- Prepare prospects for a telephone follow up, so that a “cold call” might be received a little warmer.
No matter the desired result, all industry professionals agree that the success of your direct mail campaign relates to the quality of your mailing list. You may be selling the most fabulous product at the most exceptional price, but it will never be a successful campaign if sent to the wrong kind of customer.
30 Must Do Marketing Tips
Below are some helpful Marketing Tips and Promotional ideas to assist your business, cement existing relationships and get you thinking about how to improve your bottom line!
Your Press Release Kit
What is the best type of advertising? Well if you are a small to medium sized business or startup with a tight marketing budget you cant go past a good press release.
Did you know that many news and feature stories published in newspapers and magazines, broadcast on radio and seen on prime time television often originate from Press Releases? So what is a Press Release? A Press Release is sent to news reporters and journalists in the hope that they will use this information and give the same business free publicity. Read more…