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14 Time Tested Marketing Strategy Solutions

by Nov 26, 2015Marketing

Marketing is all about presenting yourself, your business, oganisation or enterprise in the clearest possible way. To show the benefits and hopefully your unique point of difference. Given there are so many tools and strategies available, you need to be able to custom build and plan your own marketing strategy. While the basics of marketing are still the same the method of delivery and combination of strategies is more complex than ever. This article will continue to list the best of traditional with the best of the new.

Marketing is about communicating the value of a product, service or brand to customers or consumers for the purpose of promoting or selling that product, service, or brand. The oldest – and perhaps simplest and most natural form of marketing – is ‘word of mouth’ (WOM) marketing, in which consumers convey their experiences of a product, service or brand in their day-to-day communications with others. These communications can of course be either positive or negative.

Marketing Strategy Tips And GuidesIn for-profit enterprise the main purpose of marketing is to increase product sales and therefore the profits of the company. In the case of nonprofit marketing, the aim is to increase the take-up of the organization’s services by its consumers or clients. Governments often employ social marketing to communicate messages with a social purpose, such as a public health or safety message, to citizens. In for-profit enterprise marketing often acts as a support for the sales team by propagating the message and information to the desired target audience.

Remember to stay engaged and have fun with the marketing strategies you plan and maintain. The great thing about marketing is that it’s all around us. Step back and look at how different techniques impact you then follow, all the way to a sale, the ones that grab your attention. These’s are the ones that you can then emulate as odds on your customers will also like them!

Looking at marketing strategy examples is a great way to find inspiration to model in your business.

One of the best ways to gather ideas and build your unique marketing strategy is to look around and learn from some of the best examples available and this first article gives you 8 great examples. Each can lead to many connected ideas so remeber to keep it fun and imagine your business and how these can apply to you.

… and how you can use it yourself. The following are eight examples of content marketing done right. …. Their marketing strategy is all about quality: quality visual content and quality products. The facts and figures? They have … Credits: Content Marketing Done Right: 8 Examples You Can Learn From

With so many new tools and apps all gathering so much useful information Gameification cant be ignored to engage and educate your followers. Figures are showing the more you can engage the stickier your customer becomes.

Gamification can potentially revolutionize your content marketing strategyexamples and tips to show how to apply it. Content marketing is predicted to continue to be a key strategy in digital marketing and marketers will soon … Credits: Gamification as a content marketing tactic – Smart Insights

The big boys are are well and truly into the new and emerging methods and tools for delivering a great targeted marketing strategy. Take a look at some of the best in action.

… a solid presence across the globe. So if you’re looking for inspiration on how to craft a successful international marketing strategy and expand your business’ reach, check out these examples from 13 successful companies. Credits: 13 Businesses With Brilliant Global Marketing Strategies – Hubspot

Now you have some ideas and you want to know how to write a marketing strategy

There are many great articles and templates that will be referenced here. Before that though you need to think of what will engage your viewer. It’s not just about the writing, we need to be able to show and demonstrate – to tell a story, in words, pictures, videos and more. To start lets look at a plan with a step by step template

A complete guide to developing and writing a content marketing strategy from beginning to end – including a free template! Credits: How to write a content marketing strategy step-by-step [with template] Establishing a content marketing strategy for small business isn’t as hard as you think it is. … Content marketing isn’t just writing stuff and sending out a newsletter—it’s strategic marketing that, when you do it right, generates more revenue. Credits: How to Build a Content Marketing Strategy – Infusionsoft However, as I explained last time, you have to learn to write in pictures in order to sustain an approachable content marketing strategy with your readers. Sidenote: I hate the term writing. While it’s true that’s the action we’re … Credits: 4 Ways to Create a Content Marketing Strategy That Triggers Action

Below are 14 helpful and proven internet marketing suggestions to make the most of your website. They will generate more hits, gather more analytics, gain valuable business leads and promote your business to a much larger audience.

Do You Have A Marketing Plan Template?

Marketing Plan Template A Marketing Plan Template is much like a Business Plan, and at one time or another if you run a business we all have had to write one, either formally or on the back of a scrap of paper! Spending a little time making your own Marketing Plan Template will help you become clear about your business and offering. Read more…

Your logo Your brand
Your Logo Your Brand
If you had to choose a word, a phrase, or even a paragraph that described the very essence of your business, that you wished to project to your target audience; what would that be? And then how does this translate form your customers point of view or, what is their experience? Is your logo your brand?

While your logo may be the crown in the jewel, or the first touchpoint for your customer, so much more goes into what makes your logo your brand. Even with common sense design, website and marketing solutions should enlighten and inspire the senses, to truly reflect you and your business in a way that connects and delights your audience. Read more…

Know your corporate image
Corporate Image - Do you know yours?
Your corporate image is the combination of the thoughts, feelings and perceptions that you and your tribe have about your business, your products and your services.

No matter what your promotional material may say about your business, your corporate image is the sum of all of the above, based on a person’s individual experience with your business. Customer service, your staff, advertising, marketing materials, delivery schedules and services provided by everyone in your company combines to create an overall corporate image. Read more…

What Makes Websites that work?
Websites that work
It seems that every business today has a web site. And your business probably does to, but ask yourself honestly, who is looking at your site? Do you even know? Do you have examples of websites that work?

It is one thing to have a website, and another thing to possess a site that is working for you. A website that sells your products, communicates your business strategy, creates new business leads, emanates your company image, and works hard for your business when you’re not even there. Imagine such a dedicated employee working 24 hours a day, 7 days a week! Read more…

14 Proven Internet Marketing Ideas For Success
Internet Marketing Ideas to drive your business
Internet marketing or digital marketing is not just good web design. Put simply, it refers to making money from your website by either selling products on-line or gaining business exposure and leads for your services. Good website design works together with online marketing systems and techniques to deliver your specific outcomes.

Below are 14 helpful and proven internet marketing suggestions to make the most of your website. They will generate more hits, gather more analytics, gain valuable business leads and promote your business to a much larger audience. Read more…

Promote on a shoestring
Promote on a shoestring
Every small business’ dilemma is how to promote themselves on a small budget!

Small business may be defined as employing under 20 people, but in actual fact a large proportion of small businesses consist of only one to two operators. The reason why so many of these business ventures close down is due to a lack of cash flow. Now you may have the best business idea and the most innovative product or service, but if you can’t manage your cash flow, you will not succeed. Therefore the purpose of this article is to show you how to effectively promote your small business on a shoestring. Read more…

Are You Selling in Publications?

Are You Selling In Publications?

The medium, not so long ago, for selling in publications was the printed format. A company that has a product or service will usually have at least one brochure that acts as a sales tool to inform the public and encourages them to buy that particular service or product. Read more…

Do Ads Work For You?
do ads work
Very few small and medium sized businesses have a system in place for tracking the success of their advertising, yet they have the least amount of money to waste on ineffective advertising. So, do ads Work?
Ask yourself the following questions: • How much did you spend on advertising in the past quarter? • Do you know what sales leads were brought in by each advertising campaign? • What percentage of sales leads converted into actual sales, and what did the sale cost in relation to the expense of the advertisement?

Read more…

The power of Direct Mail
Icon - Direct Mail
Direct Mail is a marketing technique, a unique blend of advertising and sales. It can be a glossy brochure, a photocopied flier, or a sales letter attached to a sample product. Almost any medium can be used from digital to print. Whatever the promotional piece, Direct Mail is exactly that, a form of advertising material mailed directly to the potential customer with the intent to sell or promote a product or service.

Direct mail has many uses:

  • Primarily to sell or promote a product or service.
  • To gain exposure to a larger market and be used to test or trial new markets.
  • Prepare prospects for a telephone follow up, so that a “cold call” might be received a little warmer.

No matter the desired result, all industry professionals agree that the success of your direct mail campaign relates to the quality of your mailing list. You may be selling the most fabulous product at the most exceptional price, but it will never be a successful campaign if sent to the wrong kind of customer.

Read more…

30 Must Do Marketing Tips
Marketing Tips
Below are some helpful Marketing Tips and Promotional ideas to assist your business, cement existing relationships and get you thinking about how to improve your bottom line!

Read more…

Your Press Release Kit
Press Release Kit from Icon Innovations
What is the best type of advertising? Well if you are a small to medium sized business or startup with a tight marketing budget you cant go past a good press release.

Did you know that many news and feature stories published in newspapers and magazines, broadcast on radio and seen on prime time television often originate from Press Releases? So what is a Press Release? A Press Release is sent to news reporters and journalists in the hope that they will use this information and give the same business free publicity. Read more…