Your logo Your brand
Below are some tips on how to develop, nurture and use your brand through your logo and marketing material to the best advantage for your business:1. ANALYSE IT: It may just be a logo in your mind, but look at it honestly. Are you proud of it, does it have the look you’re trying to project to your customer? Does it look fresh and up to date, or have you outgrown it? 2. FIX IT: Depending on what stage your business is it, maybe a total redesign of your logo is in order. As your business has grown and diversified, your logo may not have! Perhaps a fine tune is in order. Whatever your decision, if you have the budget, we recommend using an experienced designer at this point. Your identity is so important and as your logo appears on everything, it should be the best it possibly can be! 3. APPLY IT: Now that you’re happy with your logo, look at its application to all bits of marketing and promotional paraphernalia, business stationery, placement on product packaging, websites… the whole box and dice. If it’s going to work best for you, it has to be applied to everything, and consistency is paramount. 4. REFERENCE IT: I cannot emphasise enough how critical this is. You need to ensure company colours, fonts, and the general integrity of your logo and its application can be quickly referenced in a manual. Small or large, depending on your business size, this is a guide supplied to all who use your logo and thus promote your brand. You must protect its integrity. 5. TRADEMARK IT: Why go to all of this trouble if you don’t trademark and protect your brand! To find out how, go to www.ipaustralia.gov.au. 6. LIVE IT: While a picture paints a thousands words, a creative and consistent visual identity is only part of your brand. The way your business and product performs is also a big player in setting you apart from your competition.Really know who you are, who you supply and the service you provide, and your brand will evolve with you.You must keep your staff up to speed in this area too, they must learn to live and breathe your brand if it is too develop in the way you wish. Last but not least, there is no set formula to branding. It’s very individual. What makes Your logo Your brand? Your business history, your client relationships, your existing logo… these are all the building blocks to developing your brand image. The way that customers feel about your brand, including personal experience, rumour, belief and other information filtered through when dealing with your company is the real measure of your business’ brand.
More Related Articles
Getting customers to find and post Local Business Reviews is hard. This free Local Business Reviews Generator finds your Business Review link so your customers can review without the traditional hassle.
Today’s market is about building a great customer experience loaded with value. The question now is how to make your business stand out.
Welcome to the ongoing conversation. I see customers getting stuck while waiting for a response, hopefully, these FAQ will keep the conversation flowing.